Case Studies: The Big Time Out
Fresh and funky, bright and bold: an in-your-face design builds excitement in the months before the festival.
Built-in videos introduce festival-goers to the bands and are great for sharing among friends.
A vibrant Facebook group and frequent e-newsletter updates help spread the word far and wide.
Sealing the deal: after building the hype, online ticket sales are only a click away.
Backstage, up-to-the-minute ticket sales numbers are available 24 hours a day.
- design and programming
- online ticket sales
- print ads, posters and press releases
- facebook group and online promotions
Each year, The Big Time Out descends on the Comox Valley amidst a whirlwind of accordions, break beats, R&B and patchouli. Independent artists and fans of all stripes come together for an unforgettable weekend of music and love.
In the months leading up to the festival, building hype is essential. The Big Time Out’s web site does just that, with huge images, energetic design and loads of information.
We took full advantage of the social media revolution and promoted the festival through Facebook, e-mail newsletters, YouTube, viral marketing and online contests. Through each of these mediums we built a contact list in the thousands, creating a ready-made promotion network for the 2009 festival.
We also built the online ticket system, letting the festival sell tickets right up until opening day.