Case Studies: Cumberland Village Works
An old-time aesthetic mixed with new-school music creates an intriguing and evocative online identity.
The Upcoming Events section helps the Village Works’ promote shows well in advance.
The Village Works’ annual summer music festival was the perfect opportunity to build an e-mail list and promote shows all year long.
A simple control panel lets the Village Works post show information and photos.
- design and programming
- e-newsletter
- facebook group
- upcoming events feed
When you drive through the Comox Valley, un-roll your windows and listen for a minute. Chances are you’ll hear some rocking sounds resonating from Cumberland, a sleepy village of about 2,000.
Vig Schulman has brought countless incredible bands to Vancouver Island through his promotion company, the Cumberland Village Works. The main promotional vehicle is a web site which lets Vig reach his diverse audience at minimal cost.
In addition to the web site, Dialect created an ongoing e-mail campaign to announce monthly shows to media and concert-goers.